To develop health promotion messages and campaigns that resonate with AI/AN communities, our team uses social marketing, an evidence-based planning process that improves the impact of health promotion messages. The model uses formative research to identify priority populations, segment the community into distinct audiences, pretest messages, materials and strategies with the audience, and then monitors the campaign to assess its effectiveness.
We’ve used this community-driven process to design social marketing campaigns addressing health topics important to AI/AN communities, including:
- Drug and Alcohol Use
- Sexual Assault
- HIV Testing
- Suicide Prevention
- Flu and Immunizations
Please feel free to download, print, or pass on any of our campaign materials. Or use the campaign logos on your own shirts and promotional materials.