Social Marketing Campaigns

To develop health promotion messages and campaigns that resonate with AI/AN communities, our team uses social marketing, an evidence-based planning process that improves the impact of health promotion messages. The model uses formative research to identify priority populations, segment the community into distinct audiences, pretest messages, materials and strategies with the audience, and then monitors the campaign to assess its effectiveness.

We’ve used this community-driven process to design social marketing campaigns addressing health topics important to AI/AN communities, including:

  • Drug and Alcohol Use
  • Sexual Assault
  • HIV Testing
  • Suicide Prevention
  • Flu and Immunizations

 

Please feel free to download, print, or pass on any of our campaign materials. Or use the campaign logos on your own shirts and promotional materials.

Suicide Prevention

World Suicide Prevention Day is September 10! Please download and print promotional posters here:

The LGBTQ – Two Spirit, Loved & Accepted. #WeNeedYouHere campaign encourages people to learn about the different gender and identities historically found in their Tribe(s). This campaign shows love, acceptance, and support for anyone identifying as Lesbian, Gay, Bisexual, Transgender, Queer, and/or Two Spirit. Please download, print, and pass on these amazing materials. Check back around June 25 for four Lived Experience interviews with Native young adults who identify as LGBTQ or Two Spirit.

The We Are Connected, #WeNeedYouHere campaign launched in 2015. It encourages youth to identify suicide warning signs and seek help.

We encourage communities to print out the “Blank Poster,” add your own words of encouragement, and then post it to social media with #WeNeedYouHere.

The Community is the Healer that Breaks the Silence campaign launched in 2010. It encourages community members to initiate conversations about suicide, to help start a dialogue and support those at risk.

Bullying Prevention

The Stand Up, Stand Strong campaign launched in 2012. It empowers youth to stand up against bullying.

 

 

**The web banners can be used on your own webpage. You can hyperlink it to the THRIVE webpage or to another bullying prevention webpage such as: www.stopbullying.gov.

Drug and Alcohol Prevention

The I Strengthen My Nation campaign launched in 2012. It empowers Native youth to resist drugs and alcohol and encourages parents to talk openly with their children.

 

 

We encourage you to print out the logo, have youth add their own words or pictures describing how they “Strengthen their Nation,” and then post it to social media using #WeRNative.

Sexual Assault Prevention

The My Body, Mind, and Spirit are Sacred campaign was designed to address and prevent sexual assault.

 

HIV Testing

The Native. Tested. Proud. campaign encourages routine HIV testing for everyone 13-64 years old. Funds for the project were provided by the Substance Abuse and Mental Health Services Administration’s (SAMHSA) Minority AIDS Initiative (MAI) and the Indian Health Service.

 

Campaign logos:

 

Other Outreach Materials:

 

The Native. LGBT. Proud. campaign was designed to reduce stigma and promote HIV testing among AI/AN LGBTQ  Two Spirit community members. Funds for the project were provided by the Minority AIDS Initiative (MAI) and the Indian Health Service.

 

STD Testing

These STD Testing educational materials were designed to support school-based chlamydia screening events hosted by the NW Tribes.

 

Been Laid? Get Tested!

  • Logo (for placement on shirts and other promotional materials): Logo
  • Flier (for placement in schools): Flier
  • Post Card (for community outreach or clinic reminders): PostCard

 

Just because you can’t see it, doesn’t mean you don’t have it!

  • Logo (for placement on shirts and other promotional materials): Logo
  • Flier (for placement in schools): Flier
  • Post Card (for community outreach or clinic reminders): PostCard

 

P2B STD Free

  • Logo (for placement on shirts and other promotional materials): Logo
  • Flier (for placement in schools): Flier
  • Post Card (for community outreach or clinic reminders): PostCard

Generation Indigenous Social Marketing Trainings

As a part of the Generation Indigenous (Gen-I) initiative, NPAIHB trains AI/AN youth from across the U.S. in leadership skills, social marketing, and health activism. The workshops are 2 full days to engage and educate participants about youth-driven social marketing campaigns designed to prevent youth suicide and substance abuse and promote cultural identity and resilience. Here is some of the work created for Native youth, by Native youth.

Suicide Prevention

Culture

Substance Abuse Prevention