To develop health promotion messages and campaigns that resonate with AI/AN communities, our team uses social marketing, an evidence-based planning process that improves the impact of health promotion messages. The model uses formative research to identify priority populations, segment the community into distinct audiences, pretest messages, materials and strategies with the audience, and then monitors the campaign to assess its effectiveness.
We’ve used this community-driven process to design social marketing campaigns addressing health topics important to AI/AN communities, including:
Drug and Alcohol Use
Hepatitis C Testing and Treatment
Flu and Immunizations
Please feel free to download, print, or pass on any of our campaign materials. Or use the campaign logos on your own shirts and promotional materials.
You Protected Us. Let Us Walk with You. With funding from the Substance Abuse and Mental Health Services Administration’s (SAMHSA) Garrett Lee Smith youth suicide prevention grant, the THRIVE project at the NPAIHB is pleased to announce the availability of AI/AN veteran suicide prevention social marketing materials. Please feel free to download, print, or pass these materials along.
The LGBTQ – Two Spirit, Loved & Accepted. #WeNeedYouHere campaign encourages people to learn about the different gender and identities historically found in their Tribe(s). This campaign shows love, acceptance, and support for anyone identifying as Lesbian, Gay, Bisexual, Transgender, Queer, and/or Two Spirit. Please download, print, and pass on these amazing materials.
We encourage communities to print out the “Blank Poster,” add your own words of encouragement, and then post it to social media with #WeNeedYouHere.
The Community is the Healer that Breaks the Silence campaign launched in 2010. It encourages community members to initiate conversations about suicide, to help start a dialogue and support those at risk.
The PrEP Training for Community and Public Health Staff is a Learning Path for providers who see American Indian/Alaska Native (AI/AN) clients. Pre Exposure Prophylaxis, or PrEP, is a powerful biomedical tool that can help prevent new cases of HIV, yet many providers know little about it, and do not discuss it with their clients. This is especially true for staff who work within or are associated with the Indian Health Service (IHS) system of care and who see American Indian/Alaska Native (AI/AN) clients. PrEP Training for Community and Public Health Staff is a series of courses that aim to increase knowledge and awareness of the benefits of PrEP.
The Native. Tested. Proud. campaign encourages routine HIV testing for everyone 13-64 years old. Funds for the project were provided by the Substance Abuse and Mental Health Services Administration’s (SAMHSA) Minority AIDS Initiative (MAI) and the Indian Health Service.
The Native. LGBT. Proud. campaign was designed to reduce stigma and promote HIV testing among AI/AN LGBTQ Two Spirit community members. Funds for the project were provided by the Minority AIDS Initiative (MAI) and the Indian Health Service.
Hepatitis C is everybody’s responsibility. With American Indian and Alaska Natives having the highest mortality rate from hepatitis C of any race or ethnicity, it is time to make a decision to get actively involved, raise awareness and care for ourselves and the ones we love. Whether that means getting tested for Hepatitis C,educating others about new treatment options, or learning about how you can protect yourself from getting the virus, it is important that Hepatitis C is a topic that’s talked about. Hepatitis C is not something that’s going to go away, unless we all get involved and eliminate the disease. It’s not just doctor’s, or people living with Hepatitis C, and it’s not just your, or your family’s-it is everybody’s responsibility to prevent, treat and cure Hepatitis C.
For more information about Hepatitis C, click on the resources below or contact David Stephens, RN, email@example.com
As a part of the Generation Indigenous (Gen-I) initiative, NPAIHB trains AI/AN youth from across the U.S. in leadership skills, social marketing, and health activism. The workshops are 2 full days to engage and educate participants about youth-driven social marketing campaigns designed to prevent youth suicide and substance abuse and promote cultural identity and resilience. Here is some of the work created for Native youth, by Native youth.
Tribal Opioid Health Education Media Campaign. The Tribal Opioid Health Education Media Campaign is a culturally-specific campaign for American Indian and Alaska Native communities. The campaign aims to increase understanding of opioid use disorder, decrease stigma associated with opioid use disorder, and provide people with opportunities to begin conversations and seek help with addiction. This project was made possible with funding from the SAMHSA Tribal Opioid Response grant. Please feel free to download, print, or share these materials.
For more information about NPAIHB’s opioid projects, click on the resources below or contact Megan Woodbury, Opioid Project Coordinator,firstname.lastname@example.org.
Tribal Opioid Response – Healing Ourselves and Our Communities
This video was created for tribal community members to learn more about preventing, treating, and recovering from opioid use disorder.
Tribal Opioid Response – Healing Our Patients with Opioid Use Disorder
This video was developed for healthcare providers working with American Indian and Alaska Native (AI/AN) people. Watch to gain clinical insight about effective strategies for treating opioid use disorder and supporting AI/AN patients walk the road to recovery.
didgʷálič Wellness Center Video
The didgʷálic (deed-gwah-leech) Wellness Center – owned and operated by the Swinomish Indian Tribal Community – is a multi-specialty community health organization that provides counseling, medication, primary care, and social services to both Native and non-Native patients with substance use and behavioral health disorders. Through applying community knowledge and evidence-based medicine, didgʷálic has helped turned the tide of the epidemic at Swinomish. Watch this video to learn more about the didgʷálič Wellness Center’s unique treatment model. To learn more visit: didgwalic.com.
All videos were produced by the Northwest Portland Area Indian Health Board (NPAIHB) Tribal Opioid Response Project, which is dedicated to providing important resources to prevent opioid misuse, helping those in treatment, and empowering American Indian and Alaska Native community members with knowledge so they can protect themselves and their loved ones.